Videos serve the purpose of interacting with the audience.
Marketing videos are made on the basis of campaign target. Explainer videos are used for explaining a product, commercial videos for introducing a company, sales videos for selling a product and social media videos for brand awareness
- Transactional videos, aiming to sell a product to a customer.
- Reference videos, aiming to keep the customer on the website.
Video content is being used in an ever-growing range of contexts on websites. There are testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, thank you videos and apology videos.